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British Airways: Well Worth the Wait

Here’s food for thought . . . Like most “overnight successes,” this one was four years in the making.

Four years ago, our Silicon Valley Leadership Group hosted a dinner with 20 member company executives and the leadership of British Airways, working to win a direct flight between London and San Jose.

Four years later, we announced Wednesday with British Airways North America Senior Vice President Simon Brooks and San Jose Mayor Sam Liccardo that direct service between London and San Jose will launch on May 4 of next year.

In a Valley known for taking big risks with the potential for big rewards, we recognize that placing a 787 Dreamliner for new international service is a significant decision. Each flight is an investment of a quarter of a million dollars, on a plane valued at roughly $200 million.

Yet we are confident the flights will be full. With 481 Silicon Valley companies with business operations in London and the UK, and 118 British companies with locations in Silicon Valley, this is a marriage made in heaven on both sides of the Atlantic.

It’s also a sign that San Jose is on the rise – or, in the words of our Mayor Sam Liccardo, that “San Jose is taking off.”

Through our partnership with the Mayor and the airport, the Leadership Group has now helped secure direct international flights to Tokyo in 2013, to Beijing last June, and now London come next May.

One more victory for the citizens of Silicon Valley – well worth the wait.

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